Guru Bicycles and CycleFit We have known Guru and about Guru for a while now. But both of us are small, cautious companies working in the quiet hallowed part of the cycling industry that permits only one bike at a time for one client at a time. We have admired their bikes and philosophy from afar until we really got to know them at this year's SICI Symposium in Denver.
The Start of a Beautiful RelationshipWorking so closely with Serotta for six years has honed our perfectionism, both for craftsmanship and precision of fit. Even so Guru put us through an extensive interview and probation period before we could claim to represent them in the UK. Now we are proud to be associated with this meticulous company that produces beautiful custom bicycles. The uber-modern factory that hand-crafts every frame is situated
just outside Montreal (Québec), Canada—a city that represents the gateway to Europe in North America.
Custom, Aero, Carbon - An Option Not a Choice! Guru started just like every othe genuinely great bike company (Colnago, Serotta ...etc) - one visionary man having both the dream and the skills to one day build the best bikes in the world.
Guru's core identity is stregthened by their relative youth. They are not constrained by tradition at all - they are unashamedly cutting-edge in their materials and production techniques. Both the Crono and Geneo are still virtually unique concepts - custom, carbon and aero are almost never seen in the same sentence. A custom carbon race frame is extremely difficult to fabricate well and adding in aero necessarily makes it a high-tech company's life's work. Guru has rightly devoted itself and the entire Montreal factory to making this a reality for the discerning racer who wants perfection.
Guru has made a short clip that details some of the preparation, innovation and exacting work involved in making a client-specific hand-tailored Geneo and Crono ..more
Could have been written for CycleFit The Guru Manifesto is virtually interchangeable with our own -
"for us, custom is not an exercise in vanity or luxury – it's all about precision serving performance. Contrary to other custom builders, we go way beyond made-to-measure geometry to produce some of the most technologically advanced bicycles in the entire industry."
