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Pascal Richard won the the ’96 Olympic gold medal in Atlanta on a re-badged (Fausto Coppi) Serotta Legend Ti. The bike still proudly hangs in the Coppi factory. More muscle to the rumour that pro’s would ride a Serotta if they were free to choose.
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Greg lemond won the 1986 Tour de France on a Serotta
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Many many big races have been won the world over on anonymous Serotta’s hidden under fake paint and decals. (7/11 Huffy)
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Ben Serotta began building bikes as a teenager and studied his craft in South London under master frame-builder Andy Witcombe |
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The ‘Ottrot’ is named after the town ‘Ottrot’ in France – Ben had a life-defining ride in the rain there.
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Specialized Bicycles now consult with The Serotta Sizing Acadamy to assist with their own the ‘Body-Geometry Bike Fitting System’. ‘Serotta-Lite’ anyone?
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When you buy a custom Serotta every single tube is adjusted to your weight and riding style.
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Even other bike manufacturers accept that Serotta’s 3-D ‘Metallic-Clear’ paintwork is the finest in the industry – grudgingly.
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Ben Serotta’s family use to own a general store in Saratoga Springs
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Ben’s wife Marcie is the unsung star behind the famous Serotta name. Over the last three decades she has done most jobs in the company. Her reputation as a builder and welder was legendary – she gave the torch up when she was pregnant because of the noxious fumes.
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Work starts at 6.00am at the Serotta factory. Specifically so the staff can go riding or racing in the afternoons and evenings.
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