From left to right: Julian Wall, LANDRACE Tupelo, Philip Cavell
About Cyclefit.
Cyclefit was formed in 2003 by Philip Cavell and Julian Wall. Cyclefit is based in Central London and provides high end custom bicycles and components.
Phil and Jules were two keen and average amateur cyclists; both injured and with no resources to help them back on their bikes they went in search of an answer and found the Serotta Fit School and their journey started from there.
Customer First.
The customer is the epicentre of any business and we strive to provide the best experience possible for them every day, without our customers we would not be here. We have immense job satisfaction providing cyclists of all abilities with their dream bikes, ensuring they can ride comfortably and supported by a high quality workshop and attentive customer service.
Cyclefit Timeline
2000 -2001 - Jules and Phil attended Ben Serotta's Fit School in Saratoga Springs and learnt how to fit riders correctly.
2002 - There was a missing part to the Cyclefit puzzle - the foot and how is affected pedalling and knee tracking. Paul Swift (inventor of LeWedge) flew to London in to work one-on-two with Jules and Phil for an extended period teaching them foot-canting mechanics and leg-length compensation.
2003 - Cyclefit opened in Covent Garden as Europe’s first centre devoted to modern bike-fitting and cycling-analysis.
2004 - 2026 - Cyclefit became the first bike-fitting company in the UK to offer Sidas Conformable custom moulded cycling insoles.
2004-2005 – Dartfish Motion Analysis and SpinScan Pedal Analysis is introduced to the Cyclefit process.
2008-2009 – Cyclefit Fit School - Cyclefit started the first European fitting school.
2010 - 2012 – Trek Precision Fit School - Cyclefit authored and presented bike fitting classes for Trek's UK Dealers and as far afield as Australia.
2012 - 2017 – The International Cyclefit Symposium - Cyclefit organised and hosted the inaugural 2012 ICS Bike Fitting Symposium in London - Speakers and delegates from all around the world met to discuss the science of bike fitting and cycling biomechanics. Past speakers include: Keith Bontrager, Dr Jeff Broker, Phil Burt (Sky, Team GB), Graeme Obree (Legend), Prof Steve Peter (The Chimp Paradox, Team GB / Sky), Dr Scott Drawer (Team GB / Team Sky), Dr Andy Pruitt, Dr Mark Timmerman, Ben Serotta, Paul Swift, Graham Anderson, Paraic Mcglynn, Todd Carver, Prof Jim Martin, Prof Tom Korff. View ICS16 Gallery
2012 - 2012 – GebioMized Saddle Pressure Mapping - Cyclefit became the first fitting company in the UK to use saddle and foot pressure mapping in their bikefits.
2012 – 2016 - Bikefitters to Trek Factory Racing / Trek Segafredo
2015 - Bike Fitters to women's cycling team Team Matrix - which included World Champions Laura Kenny and Eleanor Barker
2016 - 2017 - Technical Partners for women's Cycling team - Team Drops
2017 - Cyclefit collaborates with Mick Habgoood - Mik.Fit - to offer custom carbon cycling orthoses
2017 - Lecture at The Royal Society of Medicine - Phil Cavell is invited to speak at The Institute Sport Exercise and Health Conference at The Royal Society of Medicine, sharing a cycling injuries module with colleagues Dr David Hulse, Michael Crebbin (physio) and Dr Courtney Kipps.
2017 - Tom Pidcock - Cyclefit helped Tom overcome injury to win the Junior World Cyclocross World Championships and the Junior World Time Trial Championships (on 165mm cranks!).
2018 - 2023 - The Midlife Cyclist lecture Series - a series of lectures hosted at Cyclefit that formed and inspired Phil Cavell's new book The Midlife Cyclist
2021 - Phil Cavell, Cyclefit co-founder's book The Midlife Cyclist is published.
2022 - Cyclefit moves to its new location - The Fire Station on West Central Street
2023 - Cyclefit opens its custom bike showroom at 38 Store Street, London.
2022 - LANDRACE Custom Bicycles - Cyclefit's in-house titanium bike and wheel brand is launched with the Tupelo All-road frame
2023 - 2025 - Cyclefit provides bike fitting to Education First - Easypost men's professional cycling team and Education - Oatley women's team for two seasons (journal post)
2024 - 2027 - Cyclefit supports women's cycling team London Academy with bike fitting and becomes their Service Course
2026 - Cyclefit moves in to 38 Store Street due to disruptive building work at its original premises
2026 - Phil Cavell steps back from working at Cyclefit and publishes his new book - The Cycling Addiction
Julian, Bedford Park (1992)
Phil, Eastway (1994)
Jules instructs an early Cyclefit class
Jules and Phil launched International Cyclefit Symposium in 2012
Jules and Phil working with cycling legend Fabian Cancellara
Kristen Faulkner wins two Olympic Gold medals at the Paris Olympics for Team USA
Elinor Barker
Jimmy Wilson bike fitting with Laura Kenny
Tom Pidcock's TT Cyclefit with Julian was only a few days before the World Championships
The Midlife Lecture Series - Clockwise from left - Dr Nigel Stephens, Dr Dave Hulse, 3 bottles of great red wine, Dr Ahmed Merghani and Performance Pro