making cycling better

Beautiful bikes, perfectly fitted, for a wonderful ride

How to order your new bike

Expert Cycling Analysis

Our bike fitting services are now available!

In-store New Bike Fitting

The world's finest bike brands and personal service

Since 2003 Phil and Julian have been looking after their client's cycling needs and building their new bikes

Get in Touch

Bicycles designed, assembled and delivered

By getting to know and understand you better we can build you the perfect bicycle from the world's finest bike manufacturers: Trek, Seven, Passoni, Open Cycles, Pegoretti & FiftyOne Bikes.

View the recent custom builds in our gallery

Cyclefit Online Store

Our online store is open and delivering regularly.

Go shopping

Our Philosophy

Eddy Merckx - 5 time winner of the Tour de France and the Giro d'Italia. Winner of the Vuelta a Espana in 1973 and first rider ever to complete the Triple Crown. Merckx retired in 1978 aged 33 due to persistent injuries. Could it have been any better? We believe so.

Discover our story

Our Journal

Seven Craftsmanship - Molten Art

Seven Cycles in Boston are renowned the world over for their titanium craftsman ship and innovation.

Continue Reading

The Midlife Cyclist

Grow Old. Ride fast. Don't Die. The Midlife Cyclist is out now on Bloomsbury.

Continue Reading

A Leg To Stand On

Phil and the entire bike industry limp on in lock-step. Neither has a leg to stand on

Continue Reading

The SLR's Saving Summer!

A Trek SL or SLR for the summer '21 is impossible right? Well not quite. We may just have found you a few options!

Continue Reading

What our clients say

  • "Julian was very knowledgeable and explained the fitting process very well. He came highly recommended and i completely agree. Very happy with the service. Instantly felt better on the bike. The pain i had in my knee went away right away. "

    WD

    Recreational cyclist

  • "Very very personalised service. You arrive, they expect you, greet you by first name, have checked your file from past visits and set out very clearly what the process will be, what issues they're looking to address and how and they are happy to take the time to walk you through everything in layman's terms. Almost any professional service entity could learn a lot from how Cyclefit works. "

    Peter G.

    Recreational rider

  • "A very thorough, professional and personal service. I was keen to analyse my bike position after breaking my hip. The custom footbeds and alterations to my position feel really good, just wish I’d come sooner! Many thanks"

    TD

    Endurance MTB rider

  • "Cyclefit offers an in-depth and highly personalised approach to bike sales. Whatever your riding discipline (for me it’s road, gravel and MTB) the team in Covent Garden will find the right build for you. All this is built around a pro level bike fit and detailed component selection. Add to this the important items often overlooked beyond the bike itself such as shoes, insoles and saddle pressure mapping and it’s a full service operation."

    JH

    Self-confessed MAMIL

  • "Rode my standard Box Hill loop this morning with the temp shims and more thought to position. Felt more connected and compact on the bike. Fastest ride of the year, picked up close to a km/per hour despite crappy wet pot holed roads, a ton of traffic and a couple of nights out Thu/Fri."

    Matt H

    Seven Evergreen SL