making cycling better

Beautiful bikes, perfectly fitted, for a wonderful ride

How to order your new bike

Expert Cycling Analysis

Our bike fitting services are now available!

In-store New Bike Fitting

The world's finest bike brands and personal service

Since 2003 Phil and Julian have been looking after their client's cycling needs and building their new bikes

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Bicycles designed, assembled and delivered

By getting to know and understand you better we can build you the perfect bicycle from the world's finest bike manufacturers: Trek, Seven, Passoni, Open Cycles, Pegoretti & FiftyOne Bikes.

View the recent custom builds in our gallery

Cyclefit Online Store

Our online store is open and delivering regularly.

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Our Philosophy

Eddy Merckx - 5 time winner of the Tour de France and the Giro d'Italia. Winner of the Vuelta a Espana in 1973 and first rider ever to complete the Triple Crown. Merckx retired in 1978 aged 33 due to persistent injuries. Could it have been any better? We believe so.

Discover our story

Our Journal

Saddle Pressure or Pelvis Dysfunction?

Saddle and Pelvic problems are some of the hardest to solve in bike-fitting and physiotherapy -

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Seven Craftsmanship - Molten Art

Seven Cycles in Boston are renowned the world over for their titanium craftsman ship and innovation.

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The Midlife Cyclist

Grow Old. Ride fast. Don't Die. The Midlife Cyclist is out now on Bloomsbury.

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A Leg To Stand On

Phil and the entire bike industry limp on in lock-step. Neither has a leg to stand on

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What our clients say

  • "The personal service from both Phil and Julian is second to none. They have such a wealth of experience in fitting that they can almost tell at a glance if something is just a little off. It felt as though it didn't matter how long it took to get the best position possible - even for an amateur cyclist like myself. Can't recommend them enough."

    Susan

    Cyclist

  • "Honestly these are great (custom orthotics). My feet feel totally balanced and stable and I‘m not searching for the pedal when I want to push it. They’ve made a massive difference.”"

    Tom Pidcock

    Olympic MTB Gold Medallist

  • "Cyclefit offers an in-depth and highly personalised approach to bike sales. Whatever your riding discipline (for me it’s road, gravel and MTB) the team in Covent Garden will find the right build for you. All this is built around a pro level bike fit and detailed component selection. Add to this the important items often overlooked beyond the bike itself such as shoes, insoles and saddle pressure mapping and it’s a full service operation."

    JH

    Self-confessed MAMIL

  • "A highly personalized and very friendly service, giving good advice and adjustments that are helpful whatever level of cyclist you are."

    MJ

    Cyclist

  • "I tried the shorter cranks today and I like them - it feels like it's less stress for the back and it seems easier to ride higher cadence. In the end I had a good Tour with no back problems. Thanks for your help!"

    Bauke Mollema