making cycling better

Beautiful bikes, perfectly fitted, for a wonderful ride

How to order your new bike

Expert Cycling Analysis

Online Bike Fitting & In-store New Bike consultations provided by two of the world's most experienced bike fitters.

Online Cyclefit Consultation

The world's finest bike brands and personal service

Since 2003 Phil and Julian have been looking after their client's cycling needs and building their new bikes

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Bicycles designed, assembled and delivered

By getting to know and understand you better we can build you the perfect bicycle from the world's finest bike manufacturers: Trek, Seven, Passoni, Open Cycles, Pegoretti & FiftyOne Bikes.

View the recent custom builds in our gallery

Our Philosophy

Eddy Merckx - 5 time winner of the Tour de France and the Giro d'Italia. Winner of the Vuelta a Espana in 1973 and first rider ever to complete the Triple Crown. Merckx retired in 1978 aged 33 due to persistent injuries. Could it have been any better? We believe so.

Discover our story

Cyclefit Online Store

Our online store is open and delivering regularly.

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Our Journal

New 2021 Trek Emonda SLR Review

Jules puts the new Trek Emonda through its paces on his Sunday morning ride

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The Open MIN.D. Anti-Launch and Shaggy Dog Story - Phil Journal

Phil Previews Open's first pure road frame - MIN.D. And relates a recent Shaggy Dog Story

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Seven Cycles Covid-19 Report

CEO Rob Vandermark takes time out to construct a photo-essay from the Seven factory in Boston.

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Trek Domane LT+ Full Review

The first eBike review we have ever done. at Cyclefit. Binary Bikes are here and impossible to ignore!

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What our clients say

  • "A great service, full of personal touches as well as the "harder" scientific analysis of my position on the bike, which was also excellent. I feel more planted on the bike now, and came away with some really useful feedback from the session."

    Ed H

    London Dynamo Rider

  • "Cyclefit offers an in-depth and highly personalised approach to bike sales. Whatever your riding discipline (for me it’s road, gravel and MTB) the team in Covent Garden will find the right build for you. All this is built around a pro level bike fit and detailed component selection. Add to this the important items often overlooked beyond the bike itself such as shoes, insoles and saddle pressure mapping and it’s a full service operation."

    JH

    Self-confessed MAMIL

  • "A very thorough, professional and personal service. I was keen to analyse my bike position after breaking my hip. The custom footbeds and alterations to my position feel really good, just wish I’d come sooner! Many thanks"

    TD

    Endurance MTB rider

  • "Very very personalised service. You arrive, they expect you, greet you by first name, have checked your file from past visits and set out very clearly what the process will be, what issues they're looking to address and how and they are happy to take the time to walk you through everything in layman's terms. Almost any professional service entity could learn a lot from how Cyclefit works. "

    Peter G.

    Recreational rider

  • "I tried the shorter cranks today and I like them - it feels like it's less stress for the back and it seems easier to ride higher cadence. In the end I had a good Tour with no back problems. Thanks for your help!"

    Bauke Mollema