making cycling better

Beautiful bikes, perfectly fitted, for a wonderful ride

How to order your new bike

Expert Cycling Analysis

Our bike fitting services are now available!

In-store New Bike Fitting

The world's finest bike brands and personal service

Since 2003 Phil and Julian have been looking after their client's cycling needs and building their new bikes

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Bicycles designed, assembled and delivered

By getting to know and understand you better we can build you the perfect bicycle from the world's finest bike manufacturers: Trek, Seven, Passoni, Open Cycles, Pegoretti & FiftyOne Bikes.

View the recent custom builds in our gallery

Cyclefit Online Store

Our online store is open and delivering regularly.

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Our Philosophy

Eddy Merckx - 5 time winner of the Tour de France and the Giro d'Italia. Winner of the Vuelta a Espana in 1973 and first rider ever to complete the Triple Crown. Merckx retired in 1978 aged 33 due to persistent injuries. Could it have been any better? We believe so.

Discover our story

Our Journal

April 2021 Journal - The Bike Industry Take II & Lightening Strikes Twice

Lightening strikes twice, in the form of another dog-related fracture incident. and Phil reflects on the state of the industry

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Dreaming of Bikes in 2021 (AD)

Getting your dream-bike built in 2021 may generate some headwinds. We have a few Cyclefit swerves that may help!

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2020 - Better in Hindsight

A year to forget. Or remember. Depending upon your experience. We look back on our Cov-19 year.

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The Bike-Industry Has a Moment

Bicycles have become increasingly in demand during the Covid-19 crisis - but what does it mean in the longer term for the bike-industry?

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What our clients say

  • "I tried the shorter cranks today and I like them - it feels like it's less stress for the back and it seems easier to ride higher cadence. In the end I had a good Tour with no back problems. Thanks for your help!"

    Bauke Mollema
  • "Cyclefit offers an in-depth and highly personalised approach to bike sales. Whatever your riding discipline (for me it’s road, gravel and MTB) the team in Covent Garden will find the right build for you. All this is built around a pro level bike fit and detailed component selection. Add to this the important items often overlooked beyond the bike itself such as shoes, insoles and saddle pressure mapping and it’s a full service operation."

    JH

    Self-confessed MAMIL

  • "Julian was very knowledgeable and explained the fitting process very well. He came highly recommended and i completely agree. Very happy with the service. Instantly felt better on the bike. The pain i had in my knee went away right away. "

    WD

    Recreational cyclist

  • "Cyclefit provide a great personalised service that focuses on giving you exactly what you need. They are extremely knowledgable and friendly and no request/requirement is too difficult for them."

    PM

    Cyclist & triathlete

  • "The personal service from both Phil and Julian is second to none. They have such a wealth of experience in fitting that they can almost tell at a glance if something is just a little off. It felt as though it didn't matter how long it took to get the best position possible - even for an amateur cyclist like myself. Can't recommend them enough."

    Susan

    Cyclist