making cycling better

Professional bike fitting and bespoke bicycles

Bike fitting explained

Invest in yourself and your cycling

Phil and Jules are the UK's most experienced bike fitters and custom frame designers

Meet our London team

The world's finest bike brands and personal service

We can provide you with the perfect bike and equipment to fit you and your riding style

Our Cyclefit Studio

Bicycles designed and built for you

By getting to know and understand you better we can build you the perfect bicycle from the world's finest bike manufacturers: Trek, Seven, Passoni & Open Cycles.

See what others have built in our gallery

Our Philosophy

Eddy Merckx - 5 time winner of the Tour de France and the Giro d'Italia. Winner of the Vuelta a Espana in 1973 and first rider ever to complete the Triple Crown. Merckx retired in 1978 aged 33 due to persistent injuries. Could it have been any better? We believe so. Since 2001 Cyclefit’s Founders - Julian Wall and Philip Cavell - have devoted more space and resources to bike fitting than any other company in Europe. They have travelled the world studying, developing, teaching and creating bike fitting techniques for amateur riders, global bike manufacturers, and World Tour Riders. All because they know how important bike fitting is to the enjoyment and performance of the most beautiful sport on earth.

Discover our story

Our Journal

Seven Cycles X Programme - Weight Savings Revisited 2019

A year ago seven cycles launched its XX intensive weight-loss programme. They now make the lightest Ti disc road frame in the world. This journal explores how the programme has evolved.

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Darren Barclay's Early Season Nutrition Tips For Cyclists

Advanced Dietitian and Elite bike-racer, Darren Barclay RD - shares his early season nutrition tips

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Jenny Copnall's Early Season Training Tips

5 x Nat MTB Champ, MTB & Road supremo coach and Cyclefit great friend, Jenny Copnall, gives her top January training tips!

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Five Modern Bike Fitting Problems

Bike fitting and riding habits have now changed - are they well aligned? What are the most common bike-fit errors made by riders in this new era of riding and indoor-training?

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What our clients say

  • "I tried the shorter cranks today and I like them - it feels like it's less stress for the back and it seems easier to ride higher cadence. In the end I had a good Tour with no back problems. Thanks for your help!"

    Bauke Mollema

  • "I had my second fitness test this weekend and on the first 8 minute time trial I'd improved average power output by a whopping 41 watts over the previous test. This is almost entirely down to the new position!"

    Alan B

  • "Rode my standard Box Hill loop this morning with the temp shims and more thought to position. Felt more connected and compact on the bike. Fastest ride of the year, picked up close to a km/per hour despite crappy wet pot holed roads, a ton of traffic and a couple of nights out Thu/Fri."

    Matt H

    Seven Evergreen SL

  • "A great service, full of personal touches as well as the "harder" scientific analysis of my position on the bike, which was also excellent. I feel more planted on the bike now, and came away with some really useful feedback from the session."

    Ed H

    London Dynamo Rider

  • "Hey Julian and Phil, I hope you are both well. I just completed a 21 hour week on my new 165mm cranks and I am in love. They feel so so great! Thank you for all your help. I’ve never felt so comfortable on my bike before. All the best, Hannah"

    Hannah Barnes

    National Champion / Professional Bike Rider