making cycling better

Professional bike fitting and bespoke bicycles

Bike fitting explained

Invest in yourself and your cycling

Phil and Jules are the UK's most experienced bike fitters and custom frame designers

Meet our London team

The world's finest bike brands and personal service

We can provide you with the perfect bike and equipment to fit you and your riding style

Our Cyclefit Studio

Bicycles designed and built for you

By getting to know and understand you better we can build you the perfect bicycle from the world's finest bike manufacturers: Trek, Seven, Passoni & Open Cycles.

See what others have built in our gallery

Our Philosophy

Eddy Merckx - 5 time winner of the Tour de France and the Giro d'Italia. Winner of the Vuelta a Espana in 1973 and first rider ever to complete the Triple Crown. Merckx retired in 1978 aged 33 due to persistent injuries. Could it have been any better? We believe so. Since 2001 Cyclefit’s Founders - Julian Wall and Philip Cavell - have devoted more space and resources to bike fitting than any other company in Europe. They have travelled the world studying, developing, teaching and creating bike fitting techniques for amateur riders, global bike manufacturers, and World Tour Riders. All because they know how important bike fitting is to the enjoyment and performance of the most beautiful sport on earth.

Discover our story

Our Journal

Frame Design and The Landrace Project

Phil and Jules talk about custom and stock frame design and their very personal Landrace Tupelo and Blackstar projects.

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Jules' pre Christmas Blog

As it has been four months since the heady euphoria of my last blog post l’Etape du Tour I thought I should write a pre Christmas blog so you know that I am still alive

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The Midlife Cyclist Series II

We are the first generation out of 300,000 to want to push our bodies to perform at the highest level into middle-age. but should we?

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Omata Cycling Computer

The OMATA One translates satellite GPS signals into rotary mechanical movement patented digital-to-analog core. You rev it revs

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What our clients say

  • "I wanted to pass on praise for Jimmy, his knowledge, patience and ability to address problem areas I presented was exceptionally. As expected the bike fit was far superior to anything I have had in the past but most importantly I genuinely feel it’s improved my cycling in comfort and in speed."

    Anonymous
  • "I tried the shorter cranks today and I like them - it feels like it's less stress for the back and it seems easier to ride higher cadence. In the end I had a good Tour with no back problems. Thanks for your help!"

    Bauke Mollema
  • "I had my second fitness test this weekend and on the first 8 minute time trial I'd improved average power output by a whopping 41 watts over the previous test. This is almost entirely down to the new position!"

    Alan B
  • "Hey Julian and Phil, I hope you are both well. I just completed a 21 hour week on my new 165mm cranks and I am in love. They feel so so great! Thank you for all your help. I’ve never felt so comfortable on my bike before. All the best, Hannah"

    Hannah Barnes

    National Champion / Professional Bike Rider

  • "Thanks very much for consultation last week - since I saw you I do not have anything like the same amount of pain I was experiencing previously. I am so much more at ease with my new positioning and my posture feels right now."

    Jane B