making cycling better

Beautiful bikes, perfectly fitted, for a wonderful ride

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Expert Cycling Analysis

World leading bike fitting

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The world's finest bike brands and personal service

Since 2003 Phil and Julian have been looking after their client's bodies and bikes

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A perfect fit builds the perfect bike

By getting to know and understand you better we can build you the perfect bicycle from the world's finest bike manufacturers: Trek, Seven, Passoni, Open Cycles, Pegoretti, No 22, Ku Cycles and 3T.

View recent custom builds in our gallery

Cyclefit Gift Vouchers

Cyclefit Gift Vouchers - for in-store and online

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Our Philosophy

Eddy Merckx - 5 time winner of the Tour de France and the Giro d'Italia. Winner of the Vuelta a Espana in 1973 and first rider ever to complete the Triple Crown. Merckx retired in 1978 aged 33 due to persistent injuries. Could it have been any better? We believe so.

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Our Journal

Dario Pegoretti Officina visit

A visit to the Dario Pegoretti Officina to meet the team and see where the wonderful frames are built and painted

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Cyclist Magazine Column No3 - One For The Road?

In his ongoing quest to sort fact from fiction for the 40-plus cyclist, Phil Cavell looks at the physical effects of alcohol.

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Cyclefit Bloomsbury Gallery

Gallery of our new home in The Fire-Station in West Central Street

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Exercise - The Greatest Drug Never Invented

Exercise is good. So more must be better, right? Phil reviews in his second Cyclist Magazine Column.

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What our clients say

  • "A highly personalized and very friendly service, giving good advice and adjustments that are helpful whatever level of cyclist you are."

    MJ

    Cyclist

  • "Honestly these are great (custom orthotics). My feet feel totally balanced and stable and I‘m not searching for the pedal when I want to push it. They’ve made a massive difference.”"

    Tom Pidcock

    Olympic MTB Gold Medallist

  • "A great service, full of personal touches as well as the "harder" scientific analysis of my position on the bike, which was also excellent. I feel more planted on the bike now, and came away with some really useful feedback from the session."

    Ed H

    London Dynamo Rider

  • "The personal service from both Phil and Julian is second to none. They have such a wealth of experience in fitting that they can almost tell at a glance if something is just a little off. It felt as though it didn't matter how long it took to get the best position possible - even for an amateur cyclist like myself. Can't recommend them enough."

    Susan

    Cyclist

  • "A very thorough, professional and personal service. I was keen to analyse my bike position after breaking my hip. The custom footbeds and alterations to my position feel really good, just wish I’d come sooner! Many thanks"

    TD

    Endurance MTB rider