making cycling better

Beautiful bikes, perfectly fitted, for a wonderful ride

How to order your new bike

Expert Cycling Analysis

In-store New Bike consultations are available

In-store New Bike Fitting

The world's finest bike brands and personal service

Since 2003 Phil and Julian have been looking after their client's cycling needs and building their new bikes

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Bicycles designed, assembled and delivered

By getting to know and understand you better we can build you the perfect bicycle from the world's finest bike manufacturers: Trek, Seven, Passoni, Open Cycles, Pegoretti & FiftyOne Bikes.

View the recent custom builds in our gallery

Cyclefit Online Store

Our online store is open and delivering regularly.

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Our Philosophy

Eddy Merckx - 5 time winner of the Tour de France and the Giro d'Italia. Winner of the Vuelta a Espana in 1973 and first rider ever to complete the Triple Crown. Merckx retired in 1978 aged 33 due to persistent injuries. Could it have been any better? We believe so.

Discover our story

Our Journal

Pegoretti MXXXXXO Review

We take our new test Pegoretti MXXXXXO out for a spin down the Mall.

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New 2021 Trek Emonda SLR Review

Jules puts the new Trek Emonda through its paces on his Sunday morning ride

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The Open MIN.D. Anti-Launch and Shaggy Dog Story - Phil Journal

Phil Previews Open's first pure road frame - MIN.D. And relates a recent Shaggy Dog Story

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Seven Cycles Covid-19 Report

CEO Rob Vandermark takes time out to construct a photo-essay from the Seven factory in Boston.

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What our clients say

  • "Cyclefit provide a great personalised service that focuses on giving you exactly what you need. They are extremely knowledgable and friendly and no request/requirement is too difficult for them."

    PM

    Cyclist & triathlete

  • "I'm new to cycling so needed some support on finding a bike that would be right for me. Julian couldn't have been kinder or more supportive, he took time to find out what I wanted from my cycling and then looked closely at my physical structure to ensure that the bike is a comfortable fit for me. It really is a 5 star service and far exceeded my expectations."

    RM

    New Cyclist

  • "A great service, full of personal touches as well as the "harder" scientific analysis of my position on the bike, which was also excellent. I feel more planted on the bike now, and came away with some really useful feedback from the session."

    Ed H

    London Dynamo Rider

  • "Hey Julian and Phil, I hope you are both well. I just completed a 21 hour week on my new 165mm cranks and I am in love. They feel so so great! Thank you for all your help. I’ve never felt so comfortable on my bike before. All the best, Hannah"

    Hannah Barnes

    National Champion / Professional Bike Rider

  • "Cyclefit offers an in-depth and highly personalised approach to bike sales. Whatever your riding discipline (for me it’s road, gravel and MTB) the team in Covent Garden will find the right build for you. All this is built around a pro level bike fit and detailed component selection. Add to this the important items often overlooked beyond the bike itself such as shoes, insoles and saddle pressure mapping and it’s a full service operation."

    JH

    Self-confessed MAMIL