Cyclefit Studios
The Fire Station,14 West Central Street, London, WC1A 1JH
The Fire Station & Store Street
The Fire Station,14 West Central Street, London, WC1A 1JH
Due to very high demand and to maintain high quality we only repair and service bicycles that have been sold by Cyclefit.
38 Store Street, WC1E 7DB
Please call to book in advance
The Fire Station
14 West Central Street
Bloomsbury
London
WC1A 1JH
Monday: | 09:30 am - 05:00 pm |
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Tuesday: | 08:30 am - 05:00 pm |
Wednesday: | 08:30 am - 05:00 pm |
Thursday: | 08:30 am - 05:00 pm |
Friday: | 08:30 am - 05:00 pm |
Saturday: | Closed |
Sunday: | Closed |
Co-founder, general manager, bike fitter and bike designer. Jules rides an Open U.P., Seven 622XX, Trek Top Fuel & a Trek Emonda SLR. Jules enjoys riding off-road on his U.P. and MTB racing. When he's not on his bike he tries to keep his garden under control, walks his dogs and enjoys nature.
Julian's Cyclefit bike-fit speciality is that he leads Cyclefit's work with professional teams and riders. In his element when he is calmly working through complex problems with someone whose livelihood depends on the outcome.
Co-founder, bike fitter and bike designer, author. Phil rides a Seven Axiom XX custom titanium bike and an Airnimal Joey folding bike. He wrote The Midlife Cyclist and enjoys walking his dog, reading, politics and the outdoors. Phil's specialism is working with clients who have complex and frequently chronic issues. Phil is most at home working in a collegiate, multi-disciplinary team, to help clients resolve intricate issues.
Barna is Cyclefit's head mechanic and he has many devout followers. He rides a Trek Emonda SLR road bike and commutes on his Trek Crockett to and from Watford nearly every day, all year. He collects Persian rugs and supports Arsenal but struggles with this most of the time.
Bikefitter and customer service. Vaughn loves racing his Pinarello and is a great sprinter. Originally from New Zealand he is enjoying racing in London and he spends most of his time riding his bike. Vaughn's speciality is working with male and female racers, who are interested in using bike-fit to ride faster, more efficiently for longer.
Nichola is a cycling specific physiotherapist and works with cyclists and triathletes of all levels. She is a keen cyclist herself and enjoys riding on the road and gravel.
Mick makes specialist orthotics for cyclists and is probably the world's best (actually he is). He lives in Bilbao, Spain and enjoys riding his Trek Emonda in the Basque hills. He works with World Tour Team EF Pro Cycling and Team GB.
World Tour Training and Exercise Physiologist and Academic
One of the most experienced bike-fitters in Europe. Loves titanium bikes, border-terriers and cyclo-cross. Amongst many other things
Peter Georgi is a lifelong cyclist and hugely experienced cycle coach.
As a junior and young senior, he rode for Great Britain and spent many years racing in France.
In his 40’s he returned to cycling and became a multiple National Champion on road, track and time trial, culminating in winning the European Master’s Scratch Race Championship – much to his daughter’s annoyance as she has yet to get a Euro Champs jersey!
At one point Cyclefit were looking after three generations of the legendary Georgi cycling dynasty
Holly Winstone - races elite-gravel for Cyclefit. Races a Trek Checkmate SLR with LANDRACE Wheels
"Cyclefit provide a great personalised service that focuses on giving you exactly what you need. They are extremely knowledgable and friendly and no request/requirement is too difficult for them."
Cyclist & triathlete
"I have been able to ride every day since the fit. So far I have had no pain which feels like a miracle!"
Professional Cyclist - Education First - Easypost
"A highly personalized and very friendly service, giving good advice and adjustments that are helpful whatever level of cyclist you are."
Cyclist
"I'm new to cycling so needed some support on finding a bike that would be right for me. Julian couldn't have been kinder or more supportive, he took time to find out what I wanted from my cycling and then looked closely at my physical structure to ensure that the bike is a comfortable fit for me. It really is a 5 star service and far exceeded my expectations."
New Cyclist
"The personal service from both Phil and Julian is second to none. They have such a wealth of experience in fitting that they can almost tell at a glance if something is just a little off. It felt as though it didn't matter how long it took to get the best position possible - even for an amateur cyclist like myself. Can't recommend them enough."
Cyclist
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