We have now moved to a new location, a 2 minute walk from our old premises on Macklin St:

The Fire Station
14 West Central Street

Please call for availability - 020 7430 0083

Company No. 04704501

VAT No. 830 2674 46


The Fire Station
14 West Central Street

View on Google Maps


020 7430 0083

Opening Hours

Monday: 08:30 am - 04:30 pm
Tuesday: 08:30 am - 04:30 pm
Wednesday: 08:30 am - 04:30 pm
Thursday: 08:30 am - 04:30 pm
Friday: 08:30 am - 04:30 pm
Saturday: 09:00 am - 04:30 pm
Sunday: Closed

The Team

Julian Wall sm

Julian Wall, Co-founder

Co-founder, general manager, bike fitter and bike designer. Jules rides an Open U.P., Seven 622xx, Trek Top Fuel & a Trek Emonda SLR. Jules enjoys riding off-road on his U.P. and MTB racing. When he's not on his bike he tries to keep his garden under control, walks his dogs and enjoys nature.

Phil 3

Philip Cavell, Co-founder

Co-founder, bike fitter and bike designer, author. Phil rides a Seven Axiom XX custom titanium bike and an Airnimal Joey folding bike. He wrote The Midlife Cyclist and enjoys walking his dog, reading, politics and the outdoors.

Barna Eichinger sm

Barna Eichinger, Head Mechanic

Barna is Cyclefit's head mechanic and he has many devout followers. He rides a Trek Emonda SLR road bike and commutes on his Trek Crockett to and from Watford nearly every day, all year. He collects Persian rugs and supports Arsenal but struggles with this most of the time.

Vaughn Pretorius sm

Vaughn Pretorius, Bike Fitter

Bikefitter and customer service. Vaughn loves racing his Pinarello and is a great sprinter. Originally from New Zealand he is enjoying racing in London and he spends most of his time riding his bike.

Ed Moesli sm

Ed Moesli, Mechanic

Apprentice mechanic and sales; he's actually a good mechanic already but wants the certificate. An experienced bike tour guide and he rides his bike a lot which is a Giant (need to get that on brand!).

Nichola Roberts sm

Nichola Roberts, Chartered Physiotherapist

Nichola is a cycling specific physiotherapist and works with cyclists and triathletes of all levels. She is a keen cyclist herself and enjoys riding on the road and gravel.

Mick Habgood sm

Mick Habgood, Specialist Cycling Podiatrist

Mick makes specialist orthotics for cyclists and is probably the world's best (actually he is). He lives in Bilbao, Spain and enjoys riding his Trek Emonda in the Basque hills. He works with World Tour Team EF Pro Cycling and Team GB.

Dr David Hulse sm

Dr. David Hulse, Consultant in Sport & Exercise Medicine

Dr David Hulse is a specialist in Sport and Exercise Medicine and World Tour team physician who has a wealth of experience of working with cyclists and triathletes. He is currently the Team Doctor with EF Pro Cycling. David is a lifelong cyclist and rides a Seven Evergreen titanium gravel bike.

Dr jon baker10

Dr Jon Baker, Physiologist

World Tour Training and Exercise Physiologist and Academic

What our clients say

  • "Honestly these are great (custom orthotics). My feet feel totally balanced and stable and I‘m not searching for the pedal when I want to push it. They’ve made a massive difference.”"

    Tom Pidcock

    Olympic MTB Gold Medallist

  • "Rode my standard Box Hill loop this morning with the temp shims and more thought to position. Felt more connected and compact on the bike. Fastest ride of the year, picked up close to a km/per hour despite crappy wet pot holed roads, a ton of traffic and a couple of nights out Thu/Fri."

    Matt H

    Seven Evergreen SL

  • "Thanks very much Phil. Did an 80 mile sportive yesterday on the road bike - perfect set up thanks; I've never been so comfortable, and no after effects! Cheers, Ian "

    Ian T.

    Time-Triallist (70+)

  • "I tried the shorter cranks today and I like them - it feels like it's less stress for the back and it seems easier to ride higher cadence. In the end I had a good Tour with no back problems. Thanks for your help!"

    Bauke Mollema
  • "Cyclefit offers an in-depth and highly personalised approach to bike sales. Whatever your riding discipline (for me it’s road, gravel and MTB) the team in Covent Garden will find the right build for you. All this is built around a pro level bike fit and detailed component selection. Add to this the important items often overlooked beyond the bike itself such as shoes, insoles and saddle pressure mapping and it’s a full service operation."


    Self-confessed MAMIL