Another shop and new opening times.

We have a new shop that caters for London commuters and cyclists, our current shop at The Fire Station, 14 West Central Street will continue to offer bike fitting, high-end components and servicing. the Fire Station is no longer open on Saturdays.

Cyclefit Store Street

38 Store Street, Bloomsbury, WC1E 7DB.

500m North of our current location between Gower Street and Tottenham Court Road

  • Bicycles for London Streets and beyond
  • Folding bikes
  • E-Bikes
  • Gear
  • Workshop
  • Bike Rentals

020 3205 0190

Cyclefit The Fire Station - Open Monday to Friday - 020 7430 0083

Cyclefit Store Street - Open Monday to Saturday - 020 3205 0190

The Fire Station Store is only available for Saturday Cyclefit appointments on alternate weeks.

Keep updated with Cyclefit news and subscribe to our newsletter here.


The Fire Station
14 West Central Street

View on Google Maps


020 7430 0083

Opening Hours

Monday: 09:30 am - 05:30 pm
Tuesday: 08:30 am - 05:30 pm
Wednesday: 08:30 am - 05:30 pm
Thursday: 08:30 am - 05:30 pm
Friday: 08:30 am - 05:00 pm
Saturday: 09:00 am - 04:00 pm
Sunday: Closed

The Team

Julian Wall sm

Julian Wall, Co-founder

Co-founder, general manager, bike fitter and bike designer. Jules rides an Open U.P., Seven 622XX, Trek Top Fuel & a Trek Emonda SLR. Jules enjoys riding off-road on his U.P. and MTB racing. When he's not on his bike he tries to keep his garden under control, walks his dogs and enjoys nature.
Julian's Cyclefit bike-fit speciality is that he leads Cyclefit's work with professional teams and riders. In his element when he is calmly working through complex problems with someone whose livelihood depends on the outcome.

Phil 3

Philip Cavell, Co-founder

Co-founder, bike fitter and bike designer, author. Phil rides a Seven Axiom XX custom titanium bike and an Airnimal Joey folding bike. He wrote The Midlife Cyclist and enjoys walking his dog, reading, politics and the outdoors. Phil's specialism is working with clients who have complex and frequently chronic issues. Phil is most at home working in a collegiate, multi-disciplinary team, to help clients resolve intricate issues.

Barna Eichinger sm

Barna Eichinger, Head Mechanic

Barna is Cyclefit's head mechanic and he has many devout followers. He rides a Trek Emonda SLR road bike and commutes on his Trek Crockett to and from Watford nearly every day, all year. He collects Persian rugs and supports Arsenal but struggles with this most of the time.

Vaughn Pretorius sm

Vaughn Pretorius, Bike Fitter

Bikefitter and customer service. Vaughn loves racing his Pinarello and is a great sprinter. Originally from New Zealand he is enjoying racing in London and he spends most of his time riding his bike. Vaughn's speciality is working with male and female racers, who are interested in using bike-fit to ride faster, more efficiently for longer.

Ed Moesli sm

Ed Moesli, Mechanic

Apprentice mechanic and sales; he's actually a good mechanic already but wants the certificate. An experienced bike tour guide and he rides his bike a lot which is a Giant (need to get that on brand!).

Nichola Roberts sm

Nichola Roberts, Chartered Physiotherapist

Nichola is a cycling specific physiotherapist and works with cyclists and triathletes of all levels. She is a keen cyclist herself and enjoys riding on the road and gravel.

Mick Habgood sm

Mick Habgood, Specialist Cycling Podiatrist

Mick makes specialist orthotics for cyclists and is probably the world's best (actually he is). He lives in Bilbao, Spain and enjoys riding his Trek Emonda in the Basque hills. He works with World Tour Team EF Pro Cycling and Team GB.

Dr jon baker10

Dr Jon Baker, Physiologist

World Tour Training and Exercise Physiologist and Academic


Jimmy Wilson, Bike-Fitter / Writer

One of the most experienced bike-fitters in Europe. Loves titanium bikes, border-terriers and cyclo-cross. Amongst many other things

What our clients say

  • "I'm new to cycling so needed some support on finding a bike that would be right for me. Julian couldn't have been kinder or more supportive, he took time to find out what I wanted from my cycling and then looked closely at my physical structure to ensure that the bike is a comfortable fit for me. It really is a 5 star service and far exceeded my expectations."


    New Cyclist

  • "Cyclefit provide a great personalised service that focuses on giving you exactly what you need. They are extremely knowledgable and friendly and no request/requirement is too difficult for them."


    Cyclist & triathlete

  • "A very thorough, professional and personal service. I was keen to analyse my bike position after breaking my hip. The custom footbeds and alterations to my position feel really good, just wish I’d come sooner! Many thanks"


    Endurance MTB rider

  • "Rode my standard Box Hill loop this morning with the temp shims and more thought to position. Felt more connected and compact on the bike. Fastest ride of the year, picked up close to a km/per hour despite crappy wet pot holed roads, a ton of traffic and a couple of nights out Thu/Fri."

    Matt H

    Seven Evergreen SL

  • "Cyclefit offers an in-depth and highly personalised approach to bike sales. Whatever your riding discipline (for me it’s road, gravel and MTB) the team in Covent Garden will find the right build for you. All this is built around a pro level bike fit and detailed component selection. Add to this the important items often overlooked beyond the bike itself such as shoes, insoles and saddle pressure mapping and it’s a full service operation."


    Self-confessed MAMIL