How to order your new bicycle

A guide to ordering your new bike from Cyclefit

Step 1. Call, email or drop-in.

To speak with one of our Cyclefit Technicians. We can discuss bike and frame options and/or make an appointment for you to have a look at the bikes on display.

Step 2. Book your Cyclefit appointment *

This is where we find your best riding position and make the frame and component recommendations. We build a quote for you so you can see the exact specification and price of your new bike.

For the past two decades we have adhered to the very well grounded and successful theory that every bike we sell (stock or custom) should be preceded by a thorough Cyclefit. We are leaders in the world of bike fitting and can ensure that any rider we see is set up correctly on a 'stock' geometry bicycle; but our speciality is the design and building of custom bicycles. Custom building a bicycle around an individual cyclist enables us work at our highest possible level.

We put every client and their cycling dream at the heart of every project.

Our custom clients are consistently our happiest clients. Their bikes never, ever date, even after 100,000 miles.

* Happy with your current position?

  • Contact us by phone or email to discuss your new bike and book a consultation
  • Using your current bike fitting data and existing bike measurements we can select the best fitting stock frame or design you a custom frame
  • Once we have established your frame choice we help you select your components, groupset and wheels.
  • Place a £250.00 deposit to initiate the frame drafting and ordering process

"We are a bike fitting studio that sells bikes, we're not a bike shop that does bike fitting."

Placing the order:

Once you are happy with the quote the standard ordering process is a 50% deposit with the order and the balance is payable on collection or completion in GBP.

Purchase your new bike for almost half the price!

Bike to Work schemes: We accept Cyclescheme Vouchers and Green Commute Initiative Vouchers.

Green Commute value is unlimited, the Cyclescheme limit is £10,000.

Accessories and components can also be purchased with cycle to work vouchers.

Seven and No22 Frames and forks: We accept US Dollars and the frame is paid for separately from the rest of the components which are paid for in GBP.

Overseas orders: The VAT is deducted for products shipped overseas before shipping.

Cyclescheme logo

Save up to 48% on your new bike!

GCI Logo 2

Unlimited voucher value!

Etienne 622 Slx Crop

Step 3. Bike Design and Component selection

The final measurements taken from the Fit Bike and the XY co-ordinates generated (these are the measurements that relate the bottom bracket to the saddle and handlebars) provide us with the data required to design your frame. We walk you through the many component choices and wheel options matching the equipment to the frame and selecting the correct length stem, bars and cranks to balance your ride; fast handling and racy or more stable on descents, whichever you prefer or anywhere in between. Road, gravel, all-roads, touring or a combination of all!

For stock frames please go to Step 7.

Step 4. Custom frame design sent to the builder

We send the initial frame design and finish details to your chosen frame builder and liaise with their designers, fine tuning the tube specification for suppleness and stiffness and balancing the geometry. The tubing used is based on your weight and how supple you would like the bike to feel on the road.

Step 5. Frame draft returned for sign-off and order

A few days later we receive the confirmed frame design form with the detailed geometry, tube specification and frame finish. Once you are happy with everything we place your order in to the build queue.

Rc5a 8

Step 6. The wait

Current lead times below:

Open Cycles: Two to Four weeks

Seven Cycles: Nine weeks (unpainted)

Dario Pegoretti: Sixteen weeks

Trek: Two to twelve weeks (for Project One orders)

Ku Cycles: Fourteen weeks

No22 Bikes: Twenty four weeks

Step 7. The collection

Your frame arrives at Cyclefit and we assemble your bike with the components you have chosen; if you wish to collect it we will make you another appointment at your convenience for the hand over. If you are unable to come to Cyclefit we can ship your frame with our specialist carrier in the UK and Internationally.

Step 8. The Ride

This is the moment you have been waiting for the opportunity to ride your bicycle on your favourite roads.


"Our custom clients are consistently our happiest clients. Their bikes never, ever date, even after 100,000 miles."


"Fit was millimetre perfect and like getting on an old friend. Took a 5mm torque key and didn’t even use it ! First impressions were fab - tons of grip on the tyres, super brakes, lighter, real spring in the frame, lots of range on gears, mudguards a blessing. It’s a real magic carpet ride, super comfortable. It’s a big step forward over classic Indyfab, as I wanted. Thank you so much, feel very privileged to get all your collective expertise and lucky to get the bike given the difficulty to get parts and frames"

What our clients say

  • "Julian was very knowledgeable and explained the fitting process very well. He came highly recommended and i completely agree. Very happy with the service. Instantly felt better on the bike. The pain i had in my knee went away right away. "


    Recreational cyclist

  • "Thanks very much Phil. Did an 80 mile sportive yesterday on the road bike - perfect set up thanks; I've never been so comfortable, and no after effects! Cheers, Ian "

    Ian T.

    Time-Triallist (70+)

  • "The personal service from both Phil and Julian is second to none. They have such a wealth of experience in fitting that they can almost tell at a glance if something is just a little off. It felt as though it didn't matter how long it took to get the best position possible - even for an amateur cyclist like myself. Can't recommend them enough."



  • "Cyclefit offers an in-depth and highly personalised approach to bike sales. Whatever your riding discipline (for me it’s road, gravel and MTB) the team in Covent Garden will find the right build for you. All this is built around a pro level bike fit and detailed component selection. Add to this the important items often overlooked beyond the bike itself such as shoes, insoles and saddle pressure mapping and it’s a full service operation."


    Self-confessed MAMIL

  • "Rode my standard Box Hill loop this morning with the temp shims and more thought to position. Felt more connected and compact on the bike. Fastest ride of the year, picked up close to a km/per hour despite crappy wet pot holed roads, a ton of traffic and a couple of nights out Thu/Fri."

    Matt H

    Seven Evergreen SL