Trek Madone SLR Gen8 - London Launch at Cyclefit
We knew something was coming and like everyone else, assumed it was a new Trek Emonda for the mountains. The effective news lockdown held until two weeks ago when Trek asked us if we could host a London launch of their all-new, highly controversial Gen8 Madone SLR. Controversial because Gen8 annexes forever the ten year run of Trek's Emonda. Launched ten years ago as the lightest road bike ever made!
"Gen8 annexes forever the ten year run of Trek's ground-breaking Emonda"
The veil was no joke. We had been told!
Doors open at 15:00 - this is just after the unveiling
Gen8 Madone is more sculpted and beautiful than outgoing Gen7 or Emonda. The ride is sharper than both.
"Gen8 Madone is 320 grams lighter than Gen7 Madone"
Every silhouette has been sweated
Aero no longer means oversized
Gen 8 Madone - One Bike.
Gen8 represents a total re-think of the role of a race-bike for the next decade. No more conversations at pro or amateur level about which bike suits a particular course. Gen 8 Madone is as light as the outgoing Emonda and as aerodynamic as category leading Gen 7 Madone. It has clearances for 34mm tyres
"Underneath the faux-friendly Teletubbies paint lurks a total weapon"
Sarah from The London Academy is one of the first people in the UK to ride Gen8 Madone SLR. She was genuinely shocked.
Worlds Collided. And consolidated.
System integration saves watts
Underneath the faux-friendly Teletubbies paint-scheme lurks a total weapon