Trek Madone SLR7 Gen 8 - Team Edition

Worlds Collide. Underneath the faux-friendly Teletubbies paint lurks a total weapon

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Trek Madone SLR Gen8 - London Launch at Cyclefit

We knew something was coming and like everyone else, assumed it was a new Trek Emonda for the mountains. The effective news lockdown held until two weeks ago when Trek asked us if we could host a London launch of their all-new, highly controversial Gen8 Madone SLR. Controversial because Gen8 annexes forever the ten year run of Trek's Emonda. Launched ten years ago as the lightest road bike ever made!

"Gen8 annexes forever the ten year run of Trek's ground-breaking Emonda"

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The veil was no joke. We had been told!

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Doors open at 15:00 - this is just after the unveiling

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Gen8 Madone is more sculpted and beautiful than outgoing Gen7 or Emonda. The ride is sharper than both.

"Gen8 Madone is 320 grams lighter than Gen7 Madone"

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Every silhouette has been sweated

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Aero no longer means oversized

Gen 8 Madone - One Bike.

Gen8 represents a total re-think of the role of a race-bike for the next decade. No more conversations at pro or amateur level about which bike suits a particular course. Gen 8 Madone is as light as the outgoing Emonda and as aerodynamic as category leading Gen 7 Madone. It has clearances for 34mm tyres

"Underneath the faux-friendly Teletubbies paint lurks a total weapon"

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Sarah from The London Academy is one of the first people in the UK to ride Gen8 Madone SLR. She was genuinely shocked.

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Worlds Collided. And consolidated.

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System integration saves watts

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Underneath the faux-friendly Teletubbies paint-scheme lurks a total weapon

What our clients say

  • "Hey Julian and Phil, I hope you are both well. I just completed a 21 hour week on my new 165mm cranks and I am in love. They feel so so great! Thank you for all your help. I’ve never felt so comfortable on my bike before. All the best, Hannah"

    Hannah Barnes

    National Champion / Professional Bike Rider

  • "I tried the shorter cranks today and I like them - it feels like it's less stress for the back and it seems easier to ride higher cadence. In the end I had a good Tour with no back problems. Thanks for your help!"

    Bauke Mollema
  • "Honestly these are great (custom orthotics). My feet feel totally balanced and stable and I‘m not searching for the pedal when I want to push it. They’ve made a massive difference.”"

    Tom Pidcock

    Olympic MTB Gold Medallist

  • "A highly personalized and very friendly service, giving good advice and adjustments that are helpful whatever level of cyclist you are."



  • "Thanks very much Phil. Did an 80 mile sportive yesterday on the road bike - perfect set up thanks; I've never been so comfortable, and no after effects! Cheers, Ian "

    Ian T.

    Time-Triallist (70+)