The most comprehensive bike fitting service in Europe

Improve your cycling with two of the world's most experienced bike fitters.

We have developed our bike fitting protocol over the last eighteen years working with Doctors, Professors, physios, bike fitters, custom frame builders, leading bike brands and all types of cyclists.

We specialise in cyclists suffering discomfort on their bicycles or are planning to use their bike to rehab post op.

We have experience treating riders post hip and knee replacement operations, back and neck injuries, painful feet and saddle issues.

We treat all our clients equally no matter their ability.

We do not use a 'Fit System' as such, those 'measuring systems' (Retul, Guru, Trek Precision etc.) all evolved from The Serotta School of Bike Fitting where Jules and Phil were originally trained:

A Cyclefit with Jules or Phil (or sometimes both of them) will:

  • optimise your riding position
  • minimise the risk of injury
  • improve efficiency and posture
  • improve your pedal stroke
  • help you understand more about how you ride your bike
  • make your cycling more enjoyable
  • give you advice on and install bike components to make your bike fit properly
  • help you find a bike that best suits you

Read our story

"Couldn’t recommend enough, since my fit I’ve been faster and more comfortable on my bike than I thought possible!"

Cyclefit with Saddle Pressure Mapping

The UK's most comprehensive and detailed bike fitting service for Road, MTB, Track, Cyclocross, Triathlon and Time Trial bikes.

Suitable for cyclists of all levels, every rider can benefit from our knowledge and experience.

£350.00 2.5 hrs

What's involved?

  • Interview

    We aim to understand as much as possible about you, your life and your cycling. Knowing your future aspirations and current cycling limitations will help us determine your bike position based on your fitness, aspirations and the type of cycling you do. We will spend time exploring any past or current injury or discomfort history both on and off the bike. This helps us to understand what we may find during the physical evaluation or during the on-bike analysis.

  • Physical evaluation

    Body measurements, stability, flexibility and range of motion assessments will help us build a picture of your individual bio-mechanics and physical conditioning prior to riding on the Fit Bike. Particular attention is paid to understanding your feet as a correctly adjusted shoe/pedal interface can improve pedalling dynamics, performance and comfort.

  • Four-camera Dartfish Motion Analysis

    Dartfish's sophisticated software records a rider's every movement and can measure leg extension and track key points of movement. Your position and movement is recorded throughout the session to illustrate changes. A very important aspect for the customer is the ability to view their posture and pedalling technique.

  • Fully adjustable Fit Bike for dynamic fitting

    The Fit Bike allows us to adjust a rider's position without compromising to a frame's limitations; millimetre accurate adjustments can be made while the rider is pedalling. No on-and-off and stop start. Smooth, fast, accurate, repeatable and recordable adjustments. Handlebar and saddle can be changed to achieve the best set-up. The crank length can also be adjusted easily during the session.

  • Computrainer Pedal stroke analysis

    Wired into the Fit Bike is RacerMate's Computrainer. The Computrainer provides the variable resistance and most importantly the Spinscan. The Spinscan shows you and your fitter when and where the power is applied during the pedal stroke and any pedalling asymmetries that may be present.

  • Foot assessment and cleat adjustments

    We will measure the size of your feet, forefoot angle and arch height and advise on the correct shoe design. The pedal cleats will be set in the correct position and adjustments made to ensure optimum performance.

  • GebioMized saddle pressure mapping

    Pressure Mapping provides objective feedback, enabling us to make small, precise adjustments and interventions to optimise your connection with the bike and making it an all-round more enjoyable ride

  • Post Cyclefit bike set-up

    At the end of your Cyclefit our workshop will adjust your bike to reflect your new position and advise and/or fit any new components needed to achieve this.

  • Full Report and Recommendations

    After your Cyclefit you will receive a full report containing the recommended set-up for your bicycle and a record of adjustments made to the bike and your shoes and any component changes. You will also receive advice on posture if needed and strength and conditioning guidance. If you are looking for a new bike we can provide you with solutions from Trek and our custom brands to suit your position and riding style.

  • New Bike Rebate: £3,500.00 Full credit (£350.00), below £2,999.00 50% credit (£175.00).

    Refunded in full on purchases over £3000, 50% refunded on purchases below £2999, when ordered within 1 month of the appointment.

    Rebates are not available for bikes purchased through the Cycle to Work scheme.

Sidas Custom Footbeds

Improve foot comfort, knee tracking and pedal stroke with custom footbeds for your cycling shoes. The Sidas footbeds are moulded and fitted in to your cycling shoes during the appointment and are a crucial part of the bike fit as they will improve your foot contact and stability in the shoe. Highly recommended!

Sidas footbeds are also available as a stand-alone (sorry) service.

£120.00 Sidas Standard Footbed

£145.00 Sidas 'Power' Footbed (extra stiff footbed for powerful and high mileage riders)

Additional Cyclefit Position

Extra time to work out your position for another cycling discipline (Time Trial, Track, Mountain Bike) after your Cyclefit appointment.

£120.00 1 hr

Bioracer Aero Virtual Wind Tunnel

Watts per CDA is the New Watts per KG! Optimise your road position in our virtual wind-tunnel.

£150.00 1.5 hrs

Laurine van Riessen

What our clients say

  • "Thanks very much Phil. Did an 80 mile sportive yesterday on the road bike - perfect set up thanks; I've never been so comfortable, and no after effects! Cheers, Ian "

    Ian T.

    Time-Triallist (70+)

  • "The personal service from both Phil and Julian is second to none. They have such a wealth of experience in fitting that they can almost tell at a glance if something is just a little off. It felt as though it didn't matter how long it took to get the best position possible - even for an amateur cyclist like myself. Can't recommend them enough."



  • "I'm new to cycling so needed some support on finding a bike that would be right for me. Julian couldn't have been kinder or more supportive, he took time to find out what I wanted from my cycling and then looked closely at my physical structure to ensure that the bike is a comfortable fit for me. It really is a 5 star service and far exceeded my expectations."


    New Cyclist

  • "Rode my standard Box Hill loop this morning with the temp shims and more thought to position. Felt more connected and compact on the bike. Fastest ride of the year, picked up close to a km/per hour despite crappy wet pot holed roads, a ton of traffic and a couple of nights out Thu/Fri."

    Matt H

    Seven Evergreen SL

  • "Cyclefit offers an in-depth and highly personalised approach to bike sales. Whatever your riding discipline (for me it’s road, gravel and MTB) the team in Covent Garden will find the right build for you. All this is built around a pro level bike fit and detailed component selection. Add to this the important items often overlooked beyond the bike itself such as shoes, insoles and saddle pressure mapping and it’s a full service operation."


    Self-confessed MAMIL