making cycling better

Professional bike fitting to imporove your riding, comfort and performance

We care about you and your cycling

With four highly trained and experienced bike fitters in London and Manchester, we offer the best bike fitting services in the UK

The world's finest bike brands and personal service

We can provide you with the perfect bike and equipment to suit your physiology and riding style

Bicycles designed and built for you

By getting to know and understand you better we can build you the perfect bicycle from the world's finest bike manufacturers: Trek, Seven, Passoni, Cervelo, Open Cycles.

Our Philosophy

Eddy Merckx - 5 time winner of the Tour de France and the Giro d'Italia. Winner of the Vuelta a Espana in 1973 and first rider ever to complete the Triple Crown. Merckx retired in 1978 aged 33 due to persistent injuries. Could it have been any better? We believe so. Since 2001 Cyclefit’s Founders— Julian Wall and Philip Cavell - have devoted more space and resources to bike fitting than any other company in Europe. They have travelled the world studying, developing, teaching and creating bike fitting techniques for amateur riders, global bike manufacturers, and World Tour Riders. All because they know how important bike fitting is to the enjoyment and performance of the most beautiful sport on earth.

Our Journal

Fuelling for success

Do you need a Fuelling Strategy as well as your power figures for Marmotte and Etape du Tour? or is it all nonsense? Former Pro rider and Medical Dietitian answers in this special Journal for Cyclefit

The First Rule of Back Club - Take II Part II

The decision to submit to surgery is almost impossible if it is essentially elective. With declining function and increasing pain, the moment for Phil was made a touch easier. Here he writes a few days out of surgery.

Are current road bike frame geometries outdated?

If we look back over the last century nothing much has changed on a bike frame’s geometry other than the materials used for its assembly but bikefitting innovation and techniques have changed dramatically in recent years.

Ben Serotta is Back

Ben Serotta picks up a torch and The Torch again to build his own handmade bicycles. No longer the biggest builder of custom bikes on the planet, Ben is now the smallest. Just him and the best hands and brain in the bike industry. A true legend.