Join us next Thursday the 29th to witness a milestone in gravel biking: the exclusive UK launch of the OPEN U.P.PER. CONCE.PT a bike that builds on OPEN’s legacy of innovation while charting a bold new course.
Event Details:
Date: Thursday 29th May
Time: from 3:30pm - 8:00pm
Location: CycleFit Store Street, 38 Store Street, London, WC1E 7DB
TICKETS: Let us know you are coming
OPEN’s Gravel Legacy: From Pioneers to Visionaries
When OPEN redefined gravel biking in with the original U.P.’s dropped chainstay-a design that enabled unprecedented tyre clearance without compromising geometry, they sparked a revolution.
Now copied industry-wide, that innovation cemented OPEN’s reputation as pioneers. The new CONCE.PT takes this spirit further, blending European craftsmanship with minimalist design to answer: What’s next for gravel? The CONCE.PT’s Key Innovations
- Straight Chainstays: Eliminating the need for dropped chainstays – which they invented - (thanks to updated engineering), while maintaining big clearance
- European-Made Carbon Chassis: Precision-crafted for a refined balance of comfort and responsiveness, with a finish quality that demands closer inspection.
- Custom One-Piece Bar/Stem: Tailored to your fit for seamless integration.
- Raw or Carbon-Black Finishes: Choose understated elegance or personalize the raw version with your own design-OPEN’s signature custom ethos.
Only nineteen frames in size medium and large are available in the UK, and only two hundred and fifty worldwide. The moulds will then be retired.
More info on the new frame is here on the OPEN Cycles website
If you are unable to make it to Cyclefit, you can order through our online store
Recent review on Bike Rumour of custom painted OPEN U.P.PER. CONCE.PT (assembled at Cyclefit)
Why Attend?
First Look: Witness the ’ CONCE.PTs European craftsmanship firsthand.
Expert Insights: Learn how OPEN’s design philosophy prioritizes ride quality over trends or fads.
Explore the OPEN Range: Compare the CONCE.PT to the U.P., U.P.P.E.R., and MIN.D. road bikes.
Launch Offers: Exclusive upgrades on OPEN CONCE.PT builds.
Refreshments & Conversation: Celebrate with fellow riders who share your passion for cutting-edge design.
Is This the Future of Gravel?
The CONCE.PT isn’t just a bike-it’s a manifesto. By stripping back non-essentials and focusing on integration, comfort, and European production, OPEN challenges the industry’s “more is more” approach.
As Gerard Vroomen said: “It’s about helping you ride further while enjoying it.” Come see how this philosophy translates into a bike that’s as thrilling on chalky Chiltern trails as it is on tarmac. Spaces are limited RSVP now by replying or visiting our FB event page. We look forward to sharing this next chapter of gravel innovation with you.
Ride boldly,
The Cyclefit Team
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