The Open MIN.D. road frame

The new road frame from Open Cycles

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Open riders love Open and they equally love Andy and Gerard. The best cults never set to be a cult. There is never any polish or spin - they push all the fireworks into their ground-breaking bicycles. So, about a week ago, with no warning and no pre-amble Open’s long-awaited road bike called MIN.D. is launched. I say launched – I mean there is a polite ‘ahem’ from Andy and Gerard and then the information starts to trickle through. It was almost an anti-launch. It was the total opposite of what everyone does these days – overwrought, over-coordinated, social media-led neurotic, marketing bollocks. Death by inbound-data. Andy and Gerard simply coughed politely and then started an old fashioned conversation with those closest to them - their retailers and their fans (we are both). I, along with many of my clients was immediately gripped and engaged by what unfolded. I appreciated Gerard’s beguiling honesty from the outset -

"To be fair, there is not really a "need" for [MIN.D.], an UP, UPPER or WIDE does everything a road bike does. But if you are going to have separate bikes for your road and your gravel outings, you may as well make the road bike a pure road bike"


Imagine Apple or BMW launching a new product with that kind of fundamental truth and humility?

More info HERE

Frames will be shipping to Cyclefit around the 20th July.

View the Open builds in this brief video including the new MIN.D.

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What our clients say

  • "A great service, full of personal touches as well as the "harder" scientific analysis of my position on the bike, which was also excellent. I feel more planted on the bike now, and came away with some really useful feedback from the session."

    Ed H

    London Dynamo Rider

  • "Very very personalised service. You arrive, they expect you, greet you by first name, have checked your file from past visits and set out very clearly what the process will be, what issues they're looking to address and how and they are happy to take the time to walk you through everything in layman's terms. Almost any professional service entity could learn a lot from how Cyclefit works. "

    Peter G.

    Recreational rider

  • "Cyclefit offers an in-depth and highly personalised approach to bike sales. Whatever your riding discipline (for me it’s road, gravel and MTB) the team in Covent Garden will find the right build for you. All this is built around a pro level bike fit and detailed component selection. Add to this the important items often overlooked beyond the bike itself such as shoes, insoles and saddle pressure mapping and it’s a full service operation."

    JH

    Self-confessed MAMIL

  • "The personal service from both Phil and Julian is second to none. They have such a wealth of experience in fitting that they can almost tell at a glance if something is just a little off. It felt as though it didn't matter how long it took to get the best position possible - even for an amateur cyclist like myself. Can't recommend them enough."

    Susan

    Cyclist

  • "Julian was very knowledgeable and explained the fitting process very well. He came highly recommended and i completely agree. Very happy with the service. Instantly felt better on the bike. The pain i had in my knee went away right away. "

    WD

    Recreational cyclist