Open riders love Open and they equally love Andy and Gerard. The best cults never set to be a cult. There is never any polish or spin - they push all the fireworks into their ground-breaking bicycles. So, about a week ago, with no warning and no pre-amble Open’s long-awaited road bike called MIN.D. is launched. I say launched – I mean there is a polite ‘ahem’ from Andy and Gerard and then the information starts to trickle through. It was almost an anti-launch. It was the total opposite of what everyone does these days – overwrought, over-coordinated, social media-led neurotic, marketing bollocks. Death by inbound-data. Andy and Gerard simply coughed politely and then started an old fashioned conversation with those closest to them - their retailers and their fans (we are both). I, along with many of my clients was immediately gripped and engaged by what unfolded. I appreciated Gerard’s beguiling honesty from the outset -
"To be fair, there is not really a "need" for [MIN.D.], an UP, UPPER or WIDE does everything a road bike does. But if you are going to have separate bikes for your road and your gravel outings, you may as well make the road bike a pure road bike"
Imagine Apple or BMW launching a new product with that kind of fundamental truth and humility?
More info HERE
Frames will be shipping to Cyclefit around the 20th July.
View the Open builds in this brief video including the new MIN.D.