Trek Madone Gen7 - Project One

Take it Personally. With Trek Project One.


300 grams lighter, 60 seconds faster

Trek Madone Gen7 - Take It Personally. Project One.

Trek's brilliant Project One not only allows our clients to finely tune the aesthetics, but allows us to define:

  • Frame size
  • Seat-post layback and length
  • Bar-width and stem length
  • Saddle-width
  • Crank-length
  • Gearing

Which avoids the dreadful business of buying an expensive bike and then having to change everything!

In this case our client has loved riding his Gen6 Madone so much, that he knew it was only a matter of time before he upgraded. And now he has.


Dividing the seat-tube and crowd


Art from every angle


"300 grams lighter, 60 seconds faster"

Gen7mad13 2

The Monochrome Madone . The Polarity is appropriate


Enve 6.7 wheels & CeramicSpeed


Aero, integrated, uncluttered.

"Project One - Take It Personally"

Technical Spec

Frame 800 Series OCLV Carbon, KVF IsoFlow seat tube, T47 BB
Fork Madone KVF full carbon, tapered carbon steerer
Groupset Shimano Dura-Ace R9270 Di2, 12 speed
Wheels Enve SES 6.7
Tyres Continental GP5000s TR - 28mm - Tubeless
Extras OSPW Aero /Shimano
Quarq DFour power-meter

What our clients say

  • "I tried the shorter cranks today and I like them - it feels like it's less stress for the back and it seems easier to ride higher cadence. In the end I had a good Tour with no back problems. Thanks for your help!"

    Bauke Mollema
  • "The personal service from both Phil and Julian is second to none. They have such a wealth of experience in fitting that they can almost tell at a glance if something is just a little off. It felt as though it didn't matter how long it took to get the best position possible - even for an amateur cyclist like myself. Can't recommend them enough."



  • "A great service, full of personal touches as well as the "harder" scientific analysis of my position on the bike, which was also excellent. I feel more planted on the bike now, and came away with some really useful feedback from the session."

    Ed H

    London Dynamo Rider

  • "Honestly these are great (custom orthotics). My feet feel totally balanced and stable and I‘m not searching for the pedal when I want to push it. They’ve made a massive difference.”"

    Tom Pidcock

    Olympic MTB Gold Medallist

  • "I'm new to cycling so needed some support on finding a bike that would be right for me. Julian couldn't have been kinder or more supportive, he took time to find out what I wanted from my cycling and then looked closely at my physical structure to ensure that the bike is a comfortable fit for me. It really is a 5 star service and far exceeded my expectations."


    New Cyclist