Cyclefit has always been driven by two things:
1. The pursuit of knowledge around a person's dynamic interface with a bicycle. Actually we started back in 1999 with a simpler question - "why do bikes often hurt people" It was a sincere intellectual quest so we could create processes and systems to take what we learnt to help people perform better on their bikes.
2. To work in a sincerely collegiate and transparent manner with friends and colleagues that we met along the way to help the learning journey. We have been truly blessed to make great friends with talented people whose fields of interest intersect with our own (including Todd, one of the founders of Retul). I won't list them all here but they consist of: physios, surgeons, osteopaths sports scientists, bike-fitters and most of all clients (see additional reading link below). We continue to learn from our clients by working with their individual needs every day.
Retul we imagine, set out as an innovative and tech-led solution to making fitting repeatable to consistent quality by anyone anywhere in the world. It was a bold and innovative investment given where fitting was ten years ago. But Retul's founding partners: Cliff, Todd and Frankie had some pretty formidable skills and technology that enabled them to win hearts and minds that had previously been closed to fit. Retul have done more than most to bring the subject of bike-fitting in from the cold and into the mainstream.
Q. Is Cyclefit anti technology?
A. On the contrary we love technology but we always want to be its masters and never its slaves. We were the first company in the UK to introduce the following innovation and technology into the commercial fitting environment:
- Motion Capture - first Silicon Coach and later Dartfish
- Custom footbeds specifically for cycling
- Foot canting and control
- Pressure mapping for saddle and feet
- Spinscan pedal force analysis
Q. Okay so why doesn't Cyclefit use Retul?
Well probably because Retul as a tool was never aimed at us. When Retul launched eight of so years ago we were already committed fit advocates that were working not in abstract in a shop in a remote town but as part of a close network of interested professionals working together everyday to solve real problems. What we perceived we needed was more knowledge and research not necessarily another new measurement tool. Especially when we have always been happy with dynamic motion capture (above). We chose to invest in more, better, faster cameras than a totally new technology platform. Had we been working as new fitters in an isolated new shop somewhere then Retul would been on our shopping list.