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Firefly Bicycles

Science and Magic

Firefly Bicycles - Handmade in Massachusetts

Do not berate yourself if this is the first time you have heard of Firefly. We get the impression that they quite like it that way. Not because they are unfriendly (they are the opposite) but because there are only four of them and they have to work exceptionally hard to build just one hundred totally customised bikes a year. Speaking of a year, that is how long it will take to build your bike after the order has been curated and placed. A year of imagining and barely concealed excitement. It is an essential part of the process.

History in Numbers

Firefly don't do models, sizes or genres, they do projects. And every project is numbered, photographed and placed prominently in The Firefly Gallery - a place in history. Firefly owners proudly refer to themselves via their allotted number. Firefly are the living antonym of corporate and mass-produced.

"Firefly owners proudly refer to themselves via their allotted number"

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FF-1438 - Firefly Custom Titanium / Firefly Custom Titanium Fork

Firefly and Cyclefit

We have been working with Firefly for many years now. They kindly make the beautiful seat-posts and seat-clamps, that we prefer to include on all of our custom Seven builds, like this Axiom XX

And now we are proud to be invited to be only their second retail partner in the world.

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What our clients say

  • "I tried the shorter cranks today and I like them - it feels like it's less stress for the back and it seems easier to ride higher cadence. In the end I had a good Tour with no back problems. Thanks for your help!"

    Bauke Mollema

  • "I'm new to cycling so needed some support on finding a bike that would be right for me. Julian couldn't have been kinder or more supportive, he took time to find out what I wanted from my cycling and then looked closely at my physical structure to ensure that the bike is a comfortable fit for me. It really is a 5 star service and far exceeded my expectations."

    RM

    New Cyclist

  • "A great service, full of personal touches as well as the "harder" scientific analysis of my position on the bike, which was also excellent. I feel more planted on the bike now, and came away with some really useful feedback from the session."

    Ed H

    London Dynamo Rider

  • "Honestly these are great (custom orthotics). My feet feel totally balanced and stable and I‘m not searching for the pedal when I want to push it. They’ve made a massive difference.”"

    Tom Pidcock

    Olympic MTB Gold Medallist

  • "Very very personalised service. You arrive, they expect you, greet you by first name, have checked your file from past visits and set out very clearly what the process will be, what issues they're looking to address and how and they are happy to take the time to walk you through everything in layman's terms. Almost any professional service entity could learn a lot from how Cyclefit works. "

    Peter G.

    Recreational rider