Project One Trek Madone SLR - Gen7

Peter's Monochrome Madone Shouts ..... Shhhhhhhh!

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"Class-leading overland speed"

The Monochrome Madone

This is Peter's second Project One Madone. The remit is pretty simple. Class-leading overland speed with a potential side-hustle in triathlon.

Aside from point-to-point efficiency, Peter wanted his new Gen7 Madone to achieve all targets and goals with the least amount of blatent shoutiness.

But minimalism is damn funny thing. And in an attention seeking world, the Madone's self-effacing optical-white sculptured form is totally arresting.

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No other bike looks remotely like this

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Trek are not afraid to do something entirely different

"In an increasingly attention seeking world, the Madone's self-effacing optical-white sculptured form is totally arresting"

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Every surface of Gen7 Madone is Teflon™ to the wind

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2024 SRAM Red AXS. A bit better in every conceivable way

"Every surface of Gen7 Madone is Teflon™ to the wind"

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A very beautiful bike failing spectacularly to blend in with a wall....

Technical Spec

Frame 800 Series OCLV Carbon with IsoFlow seat tube
Fork Madone KVF full carbon, tapered carbon steerer
Groupset 2024 SRAM RED AXS
Wheels Zipp 454 NSW with Continental GP5000 tyres
Saddle Fizik Antares R3 Adaptive
Crankset Rotor ALDHU with Q-Rings

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What our clients say

  • "Rode my standard Box Hill loop this morning with the temp shims and more thought to position. Felt more connected and compact on the bike. Fastest ride of the year, picked up close to a km/per hour despite crappy wet pot holed roads, a ton of traffic and a couple of nights out Thu/Fri."

    Matt H

    Seven Evergreen SL

  • "Honestly these are great (custom orthotics). My feet feel totally balanced and stable and I‘m not searching for the pedal when I want to push it. They’ve made a massive difference.”"

    Tom Pidcock

    Olympic MTB Gold Medallist

  • "I'm new to cycling so needed some support on finding a bike that would be right for me. Julian couldn't have been kinder or more supportive, he took time to find out what I wanted from my cycling and then looked closely at my physical structure to ensure that the bike is a comfortable fit for me. It really is a 5 star service and far exceeded my expectations."

    RM

    New Cyclist

  • "The personal service from both Phil and Julian is second to none. They have such a wealth of experience in fitting that they can almost tell at a glance if something is just a little off. It felt as though it didn't matter how long it took to get the best position possible - even for an amateur cyclist like myself. Can't recommend them enough."

    Susan

    Cyclist

  • "A very thorough, professional and personal service. I was keen to analyse my bike position after breaking my hip. The custom footbeds and alterations to my position feel really good, just wish I’d come sooner! Many thanks"

    TD

    Endurance MTB rider