Project One Trek Madone SLR - Gen7

Peter's Monochrome Madone Shouts ..... Shhhhhhhh!

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"Class-leading overland speed"

The Monochrome Madone

This is Peter's second Project One Madone. The remit is pretty simple. Class-leading overland speed with a potential side-hustle in triathlon.

Aside from point-to-point efficiency, Peter wanted his new Gen7 Madone to achieve all targets and goals with the least amount of blatent shoutiness.

But minimalism is damn funny thing. And in an attention seeking world, the Madone's self-effacing optical-white sculptured form is totally arresting.

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No other bike looks remotely like this

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Trek are not afraid to do something entirely different

"In an increasingly attention seeking world, the Madone's self-effacing optical-white sculptured form is totally arresting"

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Every surface of Gen7 Madone is Teflon™ to the wind

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2024 SRAM Red AXS. A bit better in every conceivable way

"Every surface of Gen7 Madone is Teflon™ to the wind"

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A very beautiful bike failing spectacularly to blend in with a wall....

Technical Spec

Frame 800 Series OCLV Carbon with IsoFlow seat tube
Fork Madone KVF full carbon, tapered carbon steerer
Groupset 2024 SRAM RED AXS
Wheels Zipp 454 NSW with Continental GP5000 tyres
Saddle Fizik Antares R3 Adaptive
Crankset Rotor ALDHU with Q-Rings

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What our clients say

  • "Thanks very much Phil. Did an 80 mile sportive yesterday on the road bike - perfect set up thanks; I've never been so comfortable, and no after effects! Cheers, Ian "

    Ian T.

    Time-Triallist (70+)

  • "Honestly these are great (custom orthotics). My feet feel totally balanced and stable and I‘m not searching for the pedal when I want to push it. They’ve made a massive difference.”"

    Tom Pidcock

    Olympic MTB Gold Medallist

  • "The personal service from both Phil and Julian is second to none. They have such a wealth of experience in fitting that they can almost tell at a glance if something is just a little off. It felt as though it didn't matter how long it took to get the best position possible - even for an amateur cyclist like myself. Can't recommend them enough."



  • "I tried the shorter cranks today and I like them - it feels like it's less stress for the back and it seems easier to ride higher cadence. In the end I had a good Tour with no back problems. Thanks for your help!"

    Bauke Mollema
  • "A great service, full of personal touches as well as the "harder" scientific analysis of my position on the bike, which was also excellent. I feel more planted on the bike now, and came away with some really useful feedback from the session."

    Ed H

    London Dynamo Rider