Seven 622XX Full Custom

Alli's Extraordinary 622XX is about as custom as it is possible to be!


Every tube-diameter, butting-profile, weld, carbon-weave, paint-scheme, has been conceived around one person. Alli.

Full-Custom Seven 622XX

This is a very special bike. It had to be perfect. Alli has a couple of Seven bikes already (rim-brake). They both do huge mileage in all weathers, all year. Like they should. When it came to a new bike with disc-brakes, Alli wanted the lightest and highest performance bike possible. For while we focussed on full-carbon. But we couldn't achieve the ride-quality, strength and longevity needed. We approached Rob Vandermark (Seven founder) and asked him (given Alli's light-weight) whether he would walk this through production, as if Alli were a full-sponsored Seven athlete and we were trying to build to the extreme of what is possible. We also wanted a full-custom paint-scheme that would echo the uniqueness of the project (see below). The frame geometry was designed at Cyclefit by Phil. But the tube-selection, butting-profiles, XX engineering and machining, was down to Rob and his talented team. Bravo gentlemen and ladies (Seven's most experienced welder is Stef Adams)


Nat Reed from Seven's art department came up with three riff's on these colours.

"Every tube-diameter, butting-profile, weld, carbon-weave, paint scheme, has been conceived around one person. Alli."


Internal cable-routing, lifetime warranty


A good view always attracts a premium


The combination of US milled titanium and filament wound carbon gives a unique ride and aesthetic.

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What our clients say

  • "The personal service from both Phil and Julian is second to none. They have such a wealth of experience in fitting that they can almost tell at a glance if something is just a little off. It felt as though it didn't matter how long it took to get the best position possible - even for an amateur cyclist like myself. Can't recommend them enough."



  • "A very thorough, professional and personal service. I was keen to analyse my bike position after breaking my hip. The custom footbeds and alterations to my position feel really good, just wish I’d come sooner! Many thanks"


    Endurance MTB rider

  • "I tried the shorter cranks today and I like them - it feels like it's less stress for the back and it seems easier to ride higher cadence. In the end I had a good Tour with no back problems. Thanks for your help!"

    Bauke Mollema
  • "A great service, full of personal touches as well as the "harder" scientific analysis of my position on the bike, which was also excellent. I feel more planted on the bike now, and came away with some really useful feedback from the session."

    Ed H

    London Dynamo Rider

  • "I'm new to cycling so needed some support on finding a bike that would be right for me. Julian couldn't have been kinder or more supportive, he took time to find out what I wanted from my cycling and then looked closely at my physical structure to ensure that the bike is a comfortable fit for me. It really is a 5 star service and far exceeded my expectations."


    New Cyclist