Cyclefit Store Street Journal. No1

A neighborhood bike shop. By Cyclefit.

Posted by Philip Cavell

Little wheels

Yet another Cyclefit Store Street event spills out onto the street. We are getting a reputation!

Cyclefit Store Street Journal - No1.

In The Clouds

We officially took over from Cloud 9 Cycles on June 4th. Barely ninety days ago; but the weird summer and scale of progress means that time has telescoped. Sometimes it feels like five minutes and sometimes five months.
Cloud 9 worked a bit like Cyclefit - it had our friend Wei from Foundation Fit in the basement, and consequently focussed on custom builds that stemmed from the bike-fit sessions.

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Unplugged Cyclefit

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lycra optional

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Store Street workshop

Back On The Street

Our intention was to broaden out the offering a little - to become what we think a neighbourhood bike-store should be in Bloomsbury in the 2020's!

An independent bike-shop rooted in the street and community, that provides a thoughtful range of services and products, communicated in a truly helpful and friendly manner, with the intention of helping everyone enjoy their cycling more:

  • Everyday bike repairs - folding bikes, gravel bikes, commuter bikes, Ebikes etc.
  • Bike and accessory sales - everything starts with a conversation and probably a test-ride, or two. And if we haven't got it, we can almost certainly get it.
  • A focus on small, artisan and independent bike brands.
  • Bike rentals - city and all-roads bikes - booked online and prepped for pickup
    Events, advice, information. A centre for local cycling
  • Unplugged Cyclefit - for the recreational, casual and commuter cyclist. 45 minutes - £75
  • Maintenance classes -starting this Autumn
  • Ride-outs - Beth (ex-Bianchi professional rider) has been running a novice women's ride every Wednesday at 7:00am - you are welcome to join in. Beth is teaching - proper pedalling (i.e. right gear), bunch-riding skills, through-and-off and general advice on riding and equipment.

Cyclefit's Beth Taylor test-rides a ridiculously rare Moulton Speed in an experimental colour - made in Bradford-On-Avon

Meet The Neighbours

Store Street in Bloomsbury is how high streets would feel in a parallel universe. Every business is a small independent company, working to the very highest standards possible. We haven't met everyone yet (that will happen at the official launch - TBA) but everyone has been incredibly warm and welcoming.

we should mention a few whose bikes we are already looking after:

  • Store Street Espresso - beloved by London cyclists. Try their sourdough with spreads or cheese.
  • Cafe Deco - Anna Tobias leads a talented team. Making a virtue of simplicity. An ethos we can relate to. Try - just about anything.It will be glorious.
  • Store Street Framing - They are to picture framing what are to bikes. Tailored, custom and consultative. Headed by the talented Polly. Try - we like their magic glass that is both anti-reflective and protects the picture from light/sun damage.

Meet more neighbours as we do!

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Carlton Kirby launches his new before Tour de France

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Cyclefit Store Street mechanic - Miguel

About the author

Philip Cavell, Co-founder

Co-founder, bike fitter and bike designer, author. Phil rides a Seven Axiom XX custom titanium bike and an Airnimal Joey folding bike. He wrote The Midlife Cyclist and enjoys walking his dog, reading, politics and the outdoors. Phil's specialism is working with clients who have complex and frequently chronic issues. Phil is most at home working in a collegiate, multi-disciplinary team, to help clients resolve intricate issues.

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