Dario moved from making bikes for professional cyclists to making bicycles as widely acclaimed art.
Dario Pegoretti - 1956-2018
We were introduced to Dario Pegoretti by mutual friend, Ben Serotta. Ben and Dario had known each other for decades and admired each other's dedication to the craft of handbuilding bicycle frames. And so we commenced the long conversation of working with Dario's wonderful botegga /art-studio. Nothing was going to happen in a hurry with Dario already having more than a year's waiting list for his art-house steel frames. We consider it an honour that we are now representing Pegoretti in London.
The House of Dario
Dario Pegoretti is known as the Godfather of Framers. The ultimate frame-builder's frame-builder. He was uniquely popular with two specific demographics - powerful professional riders from the 1990's - Miguel Indurain, Marco Pantani, Mario Cipollini, etc. And the world of art. His skill was to bring life and technical ingenuity to classic Columbus steel material, but his passion was the freedom of artistic expression. That made him unique and respected in a field of unique and respected individuals - Ben Serotta, Ugo DeRosa, Richard Sachs etc. The much vernerated US frame builder, Richard Sachs, was heard to remark "Dario Pegoretti has forgotten more than any of us here will ever know.”
"Dario Pegoretti has forgotten more than any of us here will ever know"
Pegoretti has a special relationship with Columbus
The skilled craftspeople that Dario trained are continuing his fine legacy at the Pegoretti Bottega in Verona, Veneto. They work in a time-consuming and laborious way heating and welding with a traditional Cannello (blow-pipe - see video below). It is incredibly difficult working, requiring devotion to craft and precision. And then "the art starts" - every Pegoretti is an indiviualised artistic expression. The Pinnacle of Pegoretti's work is to commission a Ciavete (improvised) finish - that gives full expression to Dario's life's work.
Every Pegoretti is a blend of technical skill and patience
"Cyclefit offers an in-depth and highly personalised approach to bike sales. Whatever your riding discipline (for me it’s road, gravel and MTB) the team in Covent Garden will find the right build for you. All this is built around a pro level bike fit and detailed component selection. Add to this the important items often overlooked beyond the bike itself such as shoes, insoles and saddle pressure mapping and it’s a full service operation."
"A highly personalized and very friendly service, giving good advice and adjustments that are helpful whatever level of cyclist you are."
"Rode my standard Box Hill loop this morning with the temp shims and more thought to position.
Felt more connected and compact on the bike.
Fastest ride of the year, picked up close to a km/per hour despite crappy wet pot holed roads, a ton of traffic and a couple of nights out Thu/Fri."
Seven Evergreen SL
"The personal service from both Phil and Julian is second to none. They have such a wealth of experience in fitting that they can almost tell at a glance if something is just a little off. It felt as though it didn't matter how long it took to get the best position possible - even for an amateur cyclist like myself. Can't recommend them enough."
"Hey Julian and Phil,
I hope you are both well.
I just completed a 21 hour week on my new 165mm cranks and I am in love. They feel so so great!
Thank you for all your help. I’ve never felt so comfortable on my bike before.
All the best,